Riyadh, – As part of its ongoing commitment to social responsibility and inclusion, MBC Hope, the CSR and institutional engagement arm of MBC Group, has launched the “Hemm Without Borders” initiative in collaboration with MBC Academy and MBC Talent. The event aims to support and showcase the artistic talents of people of determination across various sectors of the arts and entertainment industry.
This unique initiative encompassed several artistic disciplines, including singing, acting, and visual arts, with auditions held in Riyadh. The judging panel featured prominent artists Sultan Al-Rashed, Saleh Al-Obaidi, and Dr. Ola Al-Alwan, who brought their expertise to the evaluation process and supported the participants in presenting their creative abilities.
Commenting on the event, Bassam Al-Buraikan, General Manager of Communications, Public Relations, Social and Institutional Affairs at MBC Group, said:
“A select group of distinguished artists from various creative fields joined this initiative, which was designed to give people of determination a platform to share their talents and connect directly with audiences. There are no limits or barriers that can hold back truly exceptional talent, and this event is a testament to that belief.”
He added:
“This is the core message of our initiative. We are grateful to MBC Academy for their support and partnership. Their extensive experience in organizing and hosting auditions and discovering talent has been instrumental to the success of ‘Hemm Without Borders.’ We look forward to future seasons and the continued growth of this inspiring project.”
The “Hemm Without Borders” event received wide coverage from media outlets, social media influencers, and MBC’s television and digital platforms, with enthusiastic participation from the families of the talents. The auditions took place in an uplifting and artistic atmosphere filled with creativity, excitement, and positive energy.
This initiative further reflects MBC Group’s steadfast commitment to diversity, inclusion, and empowerment across the region’s creative and cultural landscape.
