After similar measures against iPhone 16 devices, Indonesia has expanded its recent technology ban to include Google Pixel smartphones. The decision is caused by Google’s inability to satisfy the country’s mandate that 40% of its products contain local content.
The Google Pixel ban, like the one on Apple devices, prohibits both the sale of the phone and the usage of Google Pixel phones within the nation. Nonetheless, visitors and airline employees are permitted to carry up to two Pixel smartphones into the country for their own use.
According to reports from the local media outlet Kontan, a Ministry of Industry representative stated at a recent press briefing that there are already about 22,000 Pixel devices inside Indonesian borders, mostly from carry-on luggage and personal imports.
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Numerous strategies, such as local software development, domestic manufacturing activities, or the establishment of research and development facilities in Indonesia, can be used to meet the required 40% local content criterion. These strict regulations are deliberately put in place to attract more foreign investment.
Indonesia is the largest economy in Southeast Asia, with a GDP of over $1 trillion, and it is a vital market for smartphone manufacturers. According to market forecasts, the country is on track to surpass its present population of 285 million by achieving the remarkable milestone of 350 million active mobile devices.
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For global technology businesses, the nation’s recent regulatory actions are especially important due to its strong economic position and growing adoption of mobile technology.
Google has not yet provided an official statement on the subject.
